Sensory Assisted Fashion

Clothing made
for minds that feel more.

noji garments are designed with concealed sensory features built directly into the fabric; discreet fidget elements, textured silicone accents, and sensory drawstrings. Fashion-forward. Zero stigma.

Validated by thousands of neurodiverse interviews
OT approved design
Curtin Accelerate scholar
Plus 8 Accelerator
Person laughing, cosy and happy in a soft hoodie
FLAT-STITCHED SEAMSNO LABELSHIDDEN FIDGETSOVERSIZED HOODSENSORY DRAWSTRINGSTACTILE SILICONEZERO STIGMAALL AGES & GENDERS FLAT-STITCHED SEAMSNO LABELSHIDDEN FIDGETSOVERSIZED HOODSENSORY DRAWSTRINGSTACTILE SILICONEZERO STIGMAALL AGES & GENDERS
Life With noji

Trust, freedom, comfort, happiness.

We're pre-collection, so here's the feeling we're building toward, not the product shots. Those come next.

Two friends laughing together in hoodies outdoors
TrustBuilt for individuals
Boy grinning in a soft grey hoodie
FreedomTo move without thinking about it
Man relaxed in a soft hoodie
ComfortSoft, heavy, flat-seamed, tag-free
Three friends cracking up laughing in hoodies outdoors
HappinessThe point of all of it
The Problem

1 in 5 Australians are neurodiverse.
Their clothing isn't.

Sensory distress leads to self-stimulatory behaviours; picking, pulling, chewing and tearing at clothing and skin; causing physical damage, clothing destruction, and the quiet embarrassment of standing out.

Existing solutions force an impossible choice, visible therapeutic aids that stigmatise, or continuing to rely on the body and clothing as the only available outlet.

noji changes that. The tools are built in. Nobody knows but you.

30 to 40%
of Australians are neurodiverse; ABS, 2022
3.4M
Australians live with an anxiety disorder
290K
Australians diagnosed with autism in 2022; up 41.8%
11.5M
Australians experience sensory regulation challenges; nearly half the country
The Clothing

Everything you need.
Nothing you don't.

Every feature is intentional. Every detail serves a purpose. And none of it is visible to anyone else.

Concealed integrated fidgets

Pop-its, textured silicone, and sensory drawstrings built directly into the garment; invisible to others, always available to you.

Flat seams & no labels

Every seam flat-stitched, every label removed. No scratching, no pressure points, no sensory overload before you've left the house.

Oversized hood

Deep hoods provide gentle proprioceptive pressure; a calming retreat that looks like fashion, not therapy.

Fashion-forward design

Looks like streetwear. Built for the spectrum. No one will know what's built in.

Durable by design

Engineered to be manipulated, tugged, chewed, and pressed, without falling apart.

All ages & genders

Sensory needs don't stop at childhood. noji is for everyone; kids, teens, adults.

Now Prototyping

The noji
Hoodie

  • Soft cotton
  • Heavy weight
  • Hidden fidgets
  • Sensory drawstrings
  • Flat seams
  • No labels
  • Oversized hood
  • Zero stigma
Register interest →
noji logo
A family playing together in a grassy field
I spent years watching my children struggle to get through the day; through childhood, the teenage years, into adulthood; not because they couldn't, but because the world wasn't built for their brains. noji is what I wish had existed.
Natalie Fieldgate
Founder & CEO, Spectrum Wear Pty Ltd (trading as noji) · Perth, WA
The Founder

Natalie didn't set out to start a business. She set out to solve a problem she knew better than anyone. As a mother of three neurodiverse children, her insight into sensory distress comes not from research or theory, but from nearly two decades of lived experience, daily advocacy, and a deep understanding of what her children needed and what the world failed to provide. noji is the result.

  • Curtin Accelerate; Full University Scholarship
  • Plus 8 Accelerator; Full Scholarship
  • Curtin Ignition; Top 5 Finalist
  • Clinically reviewed by Occupational Therapists
  • Validated by thousands of neurodiverse community interviews
  • Proudly giving employment opportunities to the neurodiverse
Who It's For

noji is for anyone who benefits from sensory regulation.

If you need it, it's for you.

A child grinning in a soft hoodie
01

Neurodiverse children

ASD, ADHD, SPD; kids who need to fidget quietly and blend in with their peers.

Friends laughing together in hoodies
02

Teens & adults

Anxiety, PTSD, depression, OCD; sensory needs don't end at childhood.

A family embracing
03

Parents & carers

Families exhausted from replacing clothing and searching for discreet solutions.

04

OTs, teachers & therapists

Professionals looking for non-stigmatising, clinically-informed tools for their clients.

Be First To Wear

Join the noji waitlist

We're putting the finishing touches on our first collection. Join the waitlist and be the first to know when we launch, plus get early access pricing.

No spam. Just a note when we're ready.
Get In Touch

We'd love to hear from you.

Whether you're a parent, carer, therapist, educator, customer or stockist; every message matters.

Send a message →